Creative Marketing 101 is a half-day workshop designed to help small businesses and organizations build brand awareness through practical and methodological approaches to marketing.Participants are guided through various approaches including public relations, print media, social media and promotions. Particular attention is paid to understanding how marketing impacts a company’s perception in the marketplace. Studies show that companies who invest time and resources to their marketing efforts historically are more successful than those that do not. Our goal through the Small Business Marketing Strategies workshop is to position our attendees for success in their respective businesses by helping them identify the best marketing strategy for their business.